Estarlis dominate south-coast e-bike showroom

Estarlis dominate south-coast e-bike showroom

The Cycle Company has launched a new store in Romsey featuring every e-bike model from the Hertfordshire brand.


The Cycle Company has been working with Estarli for three years and after continued and consistent success they have decided to launch a new store with 70% of the floor space dedicated to Estarli e-bikes. 


The Cycle Company owner, Tom Corcoran, said, “it’s getting harder and harder to sell other bikes.” Tom believes the key to success is Estarli’s ability to listen to their feedback and the customer’s feedback and quickly evolve and iterate the models. “They’re (the bikes) getting much sleeker and smarter. Estarli are adding in features that are just really well thought-through and the brand is not afraid to try things out that are really working for us and our market.” 


An essential cog in the relationship is that Estarli drives a lot of traffic to its partner stores through marketing campaigns and event appearances. Tom continues, “they (customers) come and they've done their research and a lot of the time they are really attracted by the brand…we are selling more and more Estarli bikes and they just seem to tick the boxes for so many of our customers.”


The Estarli range now includes a series of folding e-bikes, full size hybrid/gravel models and family-focused cargo bikes. All the bikes are built to order in Hertfordshire and therefore having an almost dedicated showroom means that Estarli can show off its multitude of personalisation options. Estarli Co-Founder Alex Francis said, “ It’s really nice to have an opportunity to have one store which has all the models and the permutations and you can take them away to ride and test ride them.”


To book a visit, find the store details here - https://www.estarli.co.uk/pages/store-locator


See the video about the new store here - https://www.youtube.com/watch?v=4qtHkfXykmw