Our Philosophy
We believe e-bikes can change the world. Every single day, new customers tell us how their life has been improved by their Estarli. Not everyone will ride a bike but everyone should be able to and therein lies the beauty of e-bikes; they break down barriers. In our world, cycling is more personalised and empowering. In our world, you can use the bike for exercise or you can let the bike do the work. In our world, hills aren’t a problem. They don’t even exist if you don’t want them to! So stick it in level five and come flatten things with us.
Our Pillars
Innovation
We never sit still. From our Hertfordshire factory we adopt the LEAN engineering model; constantly iterating as we go. That means your e-bike might vary slightly from one you see out and about or in a shop - it's all in the name of continual improvement.
Sustainability
As well as helping you migrate to greener travel and reconnect with your local community, we also strive for sustainable production standards. Our factory uses 100% renewable electricity, we have removed 95% of the plastic from our supply chain and all bikes are packaged using our own fully recycled cardboard.
Openness
We are better storytellers than salesmen. Our awesome customers welcome us to film their lives in order that you might find their e-bike experiences relatable. Hopefully you find our content helpful but if you have any other questions, we have a great team on hand to help.
Quality
We strive for affordable, quality e-bikes. We want more people to be able to ride e-bikes but we will not sacrifice the quality of the design, componentry and build. Before your Estarli comes your way, it goes through three levels of quality control to ensure it is perfectly ready for you and your precious cargo.
Longevity
We stock all spare parts at our factory and we happily supply customers long after the warranty period. Wherever possible, we only introduce backward-compatible upgrades in order to keep older bikes fresh and on the road.
Price transparency
Sorry, no Black Friday deals here! The cycling industry has long been plagued by discounting wars of its own doing. We are different. We set our prices as low as possible and we keep it consistent. We don’t ever want people to feel aggrieved if they have just bought a bike only to find out it’s 20% off a week later.